In recent weeks, Indian regulators to ministries are coming out with ambitious plan to convert India into Digital India. The broader goal of government is to leverage Smartphone and Feature phone penetration to reach out to 75% Indian population in no time.
The government push also received applauds from Industry to opening new frontier for Telecom Sector. With growing struggle to generate additional revenue from mobile value added services, the new found love by government may trigger Telecom companies to invest in new infrastructure to make it compatible to capture untapped marketing spending generally done by government. It is also expected that new tech brownies is going to come out with many new idea to promote socio and eco related applications, product and services which in turn will help government to reach out to citizen with their services.
It’s a fantastic move by government to offer new lease of service at arm to Telecom sector and at the same time mitigate unwarranted spending on number of welfare services. It is being observed that government were spending multifold marketing $ to promote to single citizen.
I donot want to be negative about the threats attached through PESTLE and reverse eagle eye approach. Will come back soon with that assessment too. By Tushar Singhal