Digital India May Trigger Indian Telecom Sector And Effective Government Communication

In recent weeks, Indian regulators to ministries are coming out with ambitious plan to convert India into Digital India. The broader goal of government is to leverage Smartphone and Feature phone penetration to reach out to 75% Indian population in no time.

The government push also received applauds from Industry to opening new frontier for Telecom Sector. With growing struggle to generate additional revenue from mobile value added services, the new found love by government may trigger Telecom companies to invest in new infrastructure to make it compatible to capture untapped marketing spending generally done by government. It is also expected that new tech brownies is going to come out with many new idea to promote socio and eco related applications, product and services which in turn will help government to reach out to citizen with their services.

It’s a fantastic move by government to offer new lease of service at arm to Telecom sector and at the same time mitigate unwarranted spending on number of welfare services. It is being observed that government were spending multi fold marketing $ to promote to single citizen.

I donot want to be negative about the threats attached through PESTLE and reverse eagle eye approach. Will come back soon with that assessment too. By Tushar Singhal

Bharti Airtel Wynk Launch – Upcoming Pain For OTT Music Player

As per the trend, Bharti Airtel again initiated to change the market dynamics and this time around his initial focus turns on Music steaming. In recent years, it was predominantly visible that MVAS business going down post MVAS regulations and none of the innovative product was offering by MVAS players to help revive Mobile operator VAS business. Most of the operator centric VAS companies realigned their strategy on Mobile applications to sustain the dynamic industry change. The dwindling revenue from VAS segment and subsequent predominant situation of MVAS players to demand for level playing revenue share discussion offered enough indications that Mobile operators in India is losing edge and even their trusted partners turning their back.

The inclusion of fresh thoughts during one of the toughest transition of Bharti Airtel history, at last innovation received thumps up. The launched network and device agnostic music applications WYNX coupled with online and offline support is a master stroke from Bharti Airtel to reignite the MVAS revenue stream and subsequently higher data network utilization. Bharti Airtel went one step ahead of Vodafone and launched cross operator to demonstrate their latest theme of “Data enabled differentiated Network” which is airing across TVC and print media.

The attached payment mechanism and known efficient execution of Bharti Airtel in launching any product raises the viability of OTT players like Hungama, Saavn or Gaana as they rely on Advertisement revenue. It is pretty clear that these players will have tough time to promote their promote on Airtel network and subsequently on other network as competitor will be launching similar product in no time. It’s always been discussed about the content acquisition cost and subsequent ownership of the content but the move by Bharti Airtel made it pretty clear that it’s not far that Mobile Operator will be procuring content directly.

Now, it will be extremely interesting to see the follow up action by competitor and repositioning move by OTT players to mitigate direct threat to them